This provocative book tells how marketing can regain trust and influence inside and outside the organization." "Marketing has lost some of its sway in recent years.
#Marketing 3.0 philip kotler isbn how to
Marketing 3.0 shows you how to demonstrate you relevance to this interconnected, global community, giving you an unmatched guide to winning in this new age of marketing. It also looks at how values-driven marketing affects employees, channel partners, and shareholders.Ĭustomers are more aware, more active, and more powerful than ever before. socio-cultural change, and environmental sustainability. It explores how brands have an impact on issues such as poverty. Marketing 3.0 also goes beyong "messaging" customers to encompass how a company defines and embodies its values for a variety of stakeholders. Marketing 3.0 explains how you can engage this conversation, position your brand as a positive force in the world, and collaborate successfuly with customer-advocates. Customers have realized that their purchasing power has a global impact, and they are acting accordingly and talking to each other about the choices they make.
Marketing 3.0 clearly lays out the authors' key ideas and gives you real-world examples so you can implement Marketing 3.0 practices at your organization. Marketing 3.0 takes a holistic approach to customers as multidimensional, values-driven people, even as potential collaborators. Moving beyond product-based ( Marketing 1.0) and consumer-based ( Marketing 2.0) approaches. Legandary marketing sage Philip Kotler and his colleagues Hermawan Kartajaya and Iwan Setiawan have identified this definitive break with earlier models as Marketing 3.0. Instead, they must create products, services, and corporate cultures that inspire, include, and reflect their customers' values. Leading companies realize they must reach these highly aware, technology-enabled customers, and that the old rules of marketing won't help them do this. Today's customers are choosing products and companies that satisfy deeper needs for creativity, community, and idealism. "synopsis" may belong to another edition of this title. Marketing 3.0 is the unmatched guide to getting out front of this new tide sweeping through the nature of marketing.
In an age of highly aware customers, companies must demonstrate their relevance to customers at the level of basic values. Kotler is one of the most highly recognized marketing gurus, famous for his "4 P's of Marketing".Examines companies that are ahead of the curve, such as S.Explains the future of marketing, along with why most marketers are stuck in the past.In Marketing 3.0, world-leading marketing guru Philip Kotler explains why the future of marketing lies in creating products, services, and company cultures that inspire, include, and reflect the values of target customers. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism. The new model for marketing- Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are.